Case Study: iSmile

iSmile wasn’t seeing the conversion rates they wanted from potential new patients who connected with their call handlers through online chat. This meant that they were wasting marketing dollars because they weren’t getting the right level of follow-through. However, iSmile brought in SMC’s conversion coaching team to help them turn more chat leads into scheduled …

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Fix These 3 Problems to Boost Your New Patient Results

1. Not knowing the difference between external marketing and internal marketing.  When most people (even marketers) think of marketing, they usually think of Google ads, websites, or other digital means of getting attention and driving leads. That’s called external marketing — and it’s really important!  But for dental practices, internal marketing is equally essential. This …

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Start With These Key KPIs

1. Which KPIs should dental marketers be measuring? The more data you collect on your marketing, the better you’re able to refine and optimize your approach. But which data matters? Three KPIs we find especially valuable are:  Use these as a quick and dirty way to assess the overall performance of your entire new patient …

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